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Privacy policy

We handle data with confidence

Privacy

We have written this privacy statement (version 10.01.2021-211139391) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which access is made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful conduct.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Wert: GA1.2.1326744211.152211139391-6
Intended use: differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What are the types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, it needs these cookies when a user adds a product to the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.

If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser.

What about my privacy?

The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, kept secure and not disclosed to third parties.

We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful conduct.

If you send us personal data by e-mail – thus away from this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:

  • Right of rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 DSGVO)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you may lodge a complaint with the supervisory authority, which in Austria is the data protection authority, whose website can be found at https://www.dsb.gv.at/.

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about how to object to this analysis of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps of the company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus customize our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an Internet mapping service provided by the Google company. Google Maps lets you find exact locations of cities, landmarks, accommodations, or businesses online using a PC, tablet, or app. When companies are represented on Google My Business, other information about the company is displayed in addition to the location. To display directions, map sections of a location can be embedded into a website using HTML code. Google Maps shows the earth’s surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions will always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully provide their service, the company must collect and store data from you. These include the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on Google Maps websites. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211139391-5
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you will always get customized ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months


Note:
We can not guarantee completeness in the information of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is also increasingly stored in the USA. You can find out exactly where Google data centers are located here: https://www.google.com/about/datacenters/
inside/locations/?hl=en

Google distributes the data on various data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google’s hardware or a natural disaster cripples the servers, the data will pretty much remain protected anyway.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. The Company also anonymizes information (such as advertising data) in server logs by removing a portion of the IP address and cookie information after 9 and18 months deletes.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. Moreover, you can also delete this data from the history manually at any time via the Google account. If you want to completely prevent your location tracking, you need to pause the “Web and App Activity” section in Google Account. Click “Data and personalization” and then click the “Activity setting” option. Here you can switch the activities on or off.

In your browser, you can also deactivate, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google’s data processing, we recommend that you read the company’s in-house privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

On our website we use Google Fonts. These are the “Google Fonts” of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or set a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, CSS and fonts requests are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data, while using Google Fonts, will be transmitted to Google. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a detailed look at how the data storage looks exactly.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website, and not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage especially for use on mobile devices. When you visit our site, the low file size ensures fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use the Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. In this way, Google also recognizes that you or your IP address visited our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software field.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. By collecting usage figures, Google can determine how well each font is received. Google publishes the results on internal analytics pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which web pages use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use Google’s BigQuery web service to explore and move large amounts of data.

It should be noted, however, that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to the Google servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a web page, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. When millions of web pages reference the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is called up. To delete this data ahead of time, you will need to contact Google Support at https://support.google.com/?hl=de&tid=211139391. Data storage you prevent in this case only if you do not visit our site.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. For more on Google Fonts and other issues, visit https://developers.google.com/fonts/faq?tid=211139391. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information from Google about stored data.

You can also find out what data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/
privacy/
.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent it.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we get reports about your user behavior. These may include, but are not limited to, the following reports:

  • Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to get more people interested in our service.
  • Behavioral reports: This is where we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, if you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site to make it easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also serve us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website owner, authorize it. Exceptions may occur when required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert: 2 .1326744211.152211139391-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: after 2 years

Name: _gid
Wert: 2 .1687193234.152211139391-1
Purpose: The cookie is also used to distinguish the website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: no data
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3 .10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another site or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas you click on. This way we get information where you are “traveling” on our site.

Session duration: Google refers to the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate: A bounce rate is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.

Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.

Other data includes contact information, any ratings, playing media (for example, if you play a video through our site), sharing content through social media, or adding to your favorites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can find out exactly where Google data centers are located here: https://www.google.com/about/
datacenters/inside/locations/?hl=en

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. For example, if Google’s hardware fails or natural disasters cripple servers, the risk of service interruption at Google still remains low.

Google Analytics defaults to a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option to choose the retention period of user data. We have five variants available for this purpose:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211139391. We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/
en.html
and https://support.google.com/analytics/
answer/6004245?hl=en
.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

For more information on IP anonymization, please visit https://support.google.com/analytics/
answer/2763052?hl=en
.

Google Analytics reports on demographic characteristics and interests

We have turned on promotional reporting features in Google Analytics. The Demographic Characteristics and Interests reports include information on age, gender, and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. To learn more about advertising features, visit https://support.google.com/analytics/
answer/3450482?hl=en_AT&utm_id=ad
.

You can stop the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google.com/authenticated via checkbox.

Google Analytics Google Signals Privacy Policy

We have enabled Google signals in Google Analytics. Thus, existing Google Analytics features (ad reports, remarketing, cross-device reports, and interest and demographic reports) will be updated to include aggregated and anonymized data from you, provided you have allowed personalized ads in your Google Account.

What makes this special is that it is cross-device tracking. This means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. As a result, we receive better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are added. All these features help Google Analytics to define groups of people or target groups.

The reports also help us better assess your behavior, desires and interests. This allows us to optimize and adapt our services and products for you. This data expires by default after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never data of individual persons. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. For this we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website through Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and is only used in the context of advertising placements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We want to show our services or products only to those people who are really interested in them. With the help of Facebook Pixel, our advertising efforts can be better tailored to your preferences and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see matching ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

Below we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Depending on the interaction on our website, different cookies are set.

Name: _fbp
Wert: fb.1.1568287647279.257405483-6211139391-7
Purpose: This cookie is used by Facebook to display promotional products.
Expiration date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiration date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062211139391-3
Value: Author name
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https3A2F2Fwww.testseite…2F (author’s URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s e-mail address
Purpose: This cookie stores the user’s email address if he/she has provided it on the website.
Expiration date: after 12 months

Note: The above cookies refer to an individual user behavior. Especially when using cookies, Facebook changes can never be ruled out.

As long as you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to disable or enable providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Match Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the Pixel allows us to send hashed emails, name, gender, city, state, zip code, and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally incorporate and manage sections of code from various tracking tools we use on our website.

In this privacy policy, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.

What is Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to include and manage website tags centrally and through a user interface. Tags are small sections of code that, for example, record (track) your activity on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google’s own products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools shows us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires a relatively large amount of time and it is easy to lose track. That’s why we use Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our daytime jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies or store data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the different web analytics tools. The data is virtually passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this is only the use and usage of our tag manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and, as part of benchmarking measures, creates user trends. In benchmarking, own results are compared with those of competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, that data is stored on Google’s own servers. The servers are distributed all over the world. Most are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/
datacenters/inside/locations/?hl=en
.

How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.

How can I delete my data or prevent data storage?

Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211139391. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/
tagmanager/faq.html
.

Embedded Social Media Elements Privacy Policy

We incorporate elements of social media services on our website to display images, videos and text.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to just call them Facebook tools. Among them are:

  • Facebook Pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook Login
  • Account Kit
  • APIs (Application Programming Interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentations
  • Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, in order to show users suitable advertising, Facebook needs information about people’s wishes and needs. This provides the company with information about user behavior (and contact information) on our website. As a result, Facebook collects better user data and can show interested people the appropriate ads about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus generate “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, through analytics we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address can be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” takes place. This means that a data set of any size is transformed into a string. This also serves to encrypt data.

In addition to contact data, “event data” is also transmitted. “Event Data” means that information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be associated with contact data. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to deliver ads in an optimized manner, Facebook only uses event data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, safety, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the user’s own data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click “Your Facebook information” in the left column.

3) Now click “Deactivation and deletion”.

4) Now select “Delete account” and then click “Next and delete account”.

5) Now enter your password, click “Next” and then click “Delete account”.

The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you update the data policy at https://www.facebook.com/about/privacy/
.

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins of the company Facebook Inc. built in. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • “Like” button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Group plug-in

Visit https://developers.facebook.com/docs/
plugins
for more information on how to use each plug-in. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our ads through them.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information obtained is deleted or anonymized again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.

If you are not logged into Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transferred to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you about the data processing as good as possible according to our current knowledge. You can also read about how Facebook uses data in the company’s data policy at https://www.facebook.com/about/privacy
/update
.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to function.
Expiration date: after end of session

Name: fr
Wert: 0jieyh4211139391c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

As long as you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/
praferenzmanagement/basic
. There you have the option to disable or enable providers.

If you want to learn more about Facebook’s privacy policy, we recommend that you read the company’s own data policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the convenient Facebook login on our site. So you can easily log in to us with your Facebook account without having to create another user account. If you choose to make your registration through the Facebook login, you will be redirected to the Facebook social media network. There, the login takes place via your Facebook user data. Through this login process, data about you or your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our website work in the best possible way.
Expiration date: after 3 months

Name: datr
Wert: 4Jh7XUA2211139391SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after end of session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete list is not possible, since Facebook has a variety of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data we receive from Facebook in this way is public data such as.

  • Your Facebook name
  • Your profile picture
  • a deposited e-mail address
  • Friends lists
  • Buttons details (e.g. “Like” button)
  • Birthday date
  • Language
  • Residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you want to learn more information about data processing by Facebook, we recommend that you read the Facebook privacy statement at https://de-de.facebook.com/policy.php.

As long as you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram privacy policy

We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012. and belongs to the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content like buttons, photos or videos from Instagram directly on our website. When you access web pages of our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc. we obtain our information from Instagram’s policies on the one hand, but also from Facebook’s own data policies on the other.

What is Instagram?

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters, and also share them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. The embedded Instagram features allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our advertisements.

Instagram also uses the collected data for measurement and analytics purposes. We get aggregated statistics and thus more insight about your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And that’s whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our services. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data set is transformed into a character string. This allows you to encrypt the contact data. In addition, the above-mentioned “event data” are also transmitted. By “event data” Facebook – and consequently Instagram – means data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is matched with the data Instagram already has from you.

Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram’s data processing works the same way as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted or anonymized again. Although we have taken a close look at Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as button or Insta image). For our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiration date: after one year

Name: mid
Value: ”
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session

Name: fbsr_211139391124024
Value: no data
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Wert: „{„194.96.75.33″: 1901}:1iEtYv:Y833k2_UjKvXgYe211139391“
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with its own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you need to permanently delete your Instagram account.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go to the bottom and click on “Help Area”. Now you will come to the company’s website. On the web page, click “Manage your account” and then click “Delete your account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. Visit https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC to learn more. We have tried to bring you closer to the most important information about Instagram’s data processing. At https://help.instagram.com
/519522125107875

you can take a closer look at Instagram’s data policies.

Newsletter Privacy Policy

When you sign up for our newsletter, you submit the above personal information and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass them on.

If you unsubscribe from the newsletter – you will find the link for this at the bottom of each newsletter – we will delete all data that was stored with the subscription to the newsletter.

WP Statistics Privacy Policy

We use the analytics plugin WP Statistics on our website. This plugin was developed by Veronalabs (5460 W Main St, Verona, NY 13478, United States), an American software company. With this plugin we get simple statistics how you as a user use our website. In this privacy policy, we go into more detail about the analysis tool and show you which data is stored where and for how long.

What is WP Statistics?

This plugin is an analytics software designed specifically for websites that use the WordPress content management system. WordPress helps us to easily edit our website even without programming skills. WP Statistics may collect data about how long you stay on our website, which subpages you visit, how many visitors are on the website or from which website you came to us. No cookies are set by WP Statistics and you cannot be identified as a person by the data collected.

Why do we use WP Statistics?

With the help of WP Statistics we get simple statistics that help us to make our website more interesting and better for you. Our website and the content, products and/or services offered on it should meet your requirements and wishes as best as possible. In order to achieve this goal, we must of course also find out where we should make improvements and changes. The statistics obtained, help us to get one step closer to this goal.

What data is stored by WP Statistics?

WP Statistics does not set cookies and through the data collected, statistics about the use of our website are generated only in an anonymous form. WP Statistics also anonymizes your IP address. You as a person cannot be identified.

Through WP Statistics, visitor data (called Visitos’Data) is collected when your web browser connects to our web server. This data is stored in our database on our server. These include, for example:

  • the address (URL) of the accessed web page
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which access is made
  • Date and time
  • Country/City Information
  • Number of visitors coming from a search engine
  • Duration of the website visit
  • Website clicks

The data will not be shared or sold.

How long and where is the data stored?

All data is stored locally on our web server. The data is stored on our web server until it is no longer needed for the purposes listed above.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time.

We have now shared with you the most important information regarding data processing by WP Analytics. Because the plugin does not use cookies and the data is stored locally in the web server for statistical analysis, your data is handled very carefully here. If you want to learn more about WP Analytics, you should check out their privacy policy at https://wp-statistics.com/privacy-and-policy/.

Sendinblue Privacy Policy

You can sign up for our newsletter for free on our website. To make sure this works, we use the Sendinblue email delivery service for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.

We are of course very pleased if you subscribe to our newsletter. In this way, we can always provide you with up-to-date, first-hand information about what is going on in our company at any given time. However, you should know that during the subscription process to the newsletter, all the data you enter (such as your email address or your first and last name) will be stored and managed on our server and at Sendinblue. This also involves personal data. For example, in addition to the time and date of registration, your IP address is also stored. In the course of the registration you also agree that we can send you the newsletter and it is further referred to this privacy policy.
The newsletter service also provides us with helpful analytics. This means that when we send out a newsletter, we learn, for example, whether and when the newsletter was opened by you. Even if and on which link you click in the newsletter is recognized and recorded by the software. This information helps enormously to adapt and optimize our service to your wishes and concerns. After all, we naturally want to provide you with the best possible service. Thus, in addition to the data already mentioned above, such data about your user behavior is also stored.

You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers, which are located in Germany. You have a right to free information about your stored data and, if applicable, also a right to deletion, blocking or correction.

If you wish to obtain more detailed information on data processing, we recommend that you consult the company’s privacy policy at https://de.sendinblue.com/legal/privacypolicy/ and also the following information page at https://de.sendinblue.com/informationen-newsletter-empfaenger/.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking of the company Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored in the process, and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain an accurate overview of the cost-benefit factor of our advertising campaigns. That’s why we use the conversion tracking tool from Google Ads.

But what is a conversion actually? A conversion occurs when you go from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and subsequently perform another action, such as visiting our website. With Google’s conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites as well. The aim is to ensure that our advertising campaigns really only reach those people who are interested in what we have to offer. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing activities. Furthermore, we can use the data obtained to make our website more interesting for you and to adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for conversion tracking by Google:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ211139391-3
Purpose: This cookie stores every conversion you make on our site after coming to us through a Google Ad.
Expiration date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you found us through our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. For ads that Google displays in various locations on the web, cookies named “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information is stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical analysis. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. Here you can find the instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer
/7395996
will also disable all “advertising cookies”. Keep in mind that by disabling these cookies, you do not prevent the ads, only the personalized ads.

Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about Google’s privacy policy, we recommend Google’s general privacy policy: https://policies.google.com/privacy?hl=de.

WooCommerce Privacy Policy

We have integrated the open source store system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA) is. Through the implemented functions, data is transferred to Automattic Inc. sent, stored and processed. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

What is WooCommerce?

WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was developed specifically for WordPress websites. It is a customizable, open source eCommerce platform based on WordPress and also integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this convenient online store solution to offer you our physical or digital products or services in the best possible way on our website. The aim is to provide you with simple and easy access to our range of products, so that you can get what you want quickly and easily. With WooCommerce, we have found a good plugin here that meets our requirements for an online store.

What data is stored by WooCommerce?

Information that you actively enter into a text field in our online store may be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic may collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic can subsequently use this information for its own marketing campaigns.

In addition, there is also information that Automattic automatically collects from you in so-called server log files:

  • IP address
  • Browser information
  • Preset language setting
  • Date and time of the web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means that when you add a product to your shopping cart, for example, a cookie is set so that the product remains in the shopping cart when you leave our website and return at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiration date: after end of session

Name: woocommerce_cart_hash
Wert: 447c84f810834056ab37cfe5ed27f204211139391-7
Purpose: This cookie is also used to recognize and save the changes in your shopping cart.
Expiration date: after end of session

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Wert:%7C%
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can also be found in the database.
Expiration date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to keep data for a longer period of time, WooCommerce will delete the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that contain technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and fix possible problems. The data is stored on American servers by Automattic.

How can I delete my data or prevent data storage?

You have the right to access and object to the use and processing of your personal data at any time. You may also file a complaint with a state regulatory agency at any time.

In your browser, you also have the option to individually manage, delete or disable cookies. However, please note that disabled or deleted cookies have possible negative effects on the functions of our WooCommerce online store. Depending on which browser you use, managing cookies works slightly differently. Below you can see links to the instructions for the most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
More details about the privacy policy and what data is collected by WooCommerce and in what way can be found at https://automattic.com/privacy/ and general information about WooCommerce can be found at https://woocommerce.com/.

Source: Created with the privacy generator of firmenwebseiten.at in cooperation with immoextra.at

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